"blends like a dream"
"makeup artists are raving"
"best foundation brush"
DESIGNED BY A MAKEUP ARTIST
Uncomplicate your makeup routine
At Glam Theory Cosmetics, our mission is to make flawless makeup feel simple, fun, and achievable for everyone—no matter your skill level.
Founded by a professional makeup artist, we create high-quality, beginner-friendly brushes designed to take the guesswork out of beauty. Through smart design, education, and a little colour pop joy, we’re here to empower women to feel confident in their routine and see beauty as something they get to enjoy, not figure out. Our mission?
To help you feel confident, empowered, and a little bit obsessed with your own reflection.
Hey, I’m Eliza
A Melbourne Makeup Artist who’s spent years helping women feel their absolute best—and honestly? I kept seeing the same thing: amazing people struggling with the wrong tools.
That’s why I started Glam Theory.
I wanted to create brushes that weren’t just pretty (though they are), but actually made makeup feel easy, fun, and confidence-boosting.
No more guessing what brush does what. No more overpriced sets you barely use. Just good brushes that work, and feel good in your hands—whether you’re a total beginner or a seasoned glam queen.
This brand is my heart, and I’m so happy you’re here. 💖
As a makeup artist myself, I understand the costs associated with building and upkeeping a professional kit.
For this reason Glam Theory Cosmetics aims to support artists through our ‘PRO PROGRAM' and invites industry professionals to be a part of the exclusive special offers throughout the year, seasonal releases and our ongoing industry discount on the entire Glam Theory Cosmetics range.
To join our 'PRO PROGRAM' click here.
Copyright © 2025, Glam Theory Cosmetics
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Our Mission
Empowering you with the tools and confidence to achieve salon results at home.